Safe Choice Care
Safe Choice Care is a home care agency in Deal, Kent (CT14 7EE). It holds a CQC rating of Requires Improvement.
About Safe Choice Care
At Safe Choice Care, we provide home care support to people living in Deal and the surrounding areas of Kent. Our work centres on helping individuals remain in their own homes, living as independently as possible, surrounded by the familiar people and places that matter to them. We support older adults, younger adults and people living with dementia or a physical disability. Every person we work with has a different story, different routines and different priorities, so we take time at the outset to understand what good care actually looks like for that individual. That understanding shapes everything we do, from the way we communicate to how we structure each visit. We know that inviting someone into your home, or into the home of someone you love, requires real trust. We do not take that lightly. Our team is trained to provide care that is respectful, consistent and genuinely responsive to changing needs. When something shifts, whether that is a health change, a shift in mood or simply a preference for doing things differently, we want to hear about it and we want to act on it. We are open about where we are as an organisation. Our most recent CQC inspection resulted in a "requires improvement" rating, and we are working seriously and honestly to address the areas identified. We believe that transparency matters in care, and we would rather have an honest conversation with families than offer reassurances that are not yet fully earned. The steps we are taking are practical and ongoing, and we are committed to demonstrating that improvement through the actual experience of the people we support. If you would like to talk about how we might be able to help you or someone close to you, we would welcome that conversation.
Care provided at Safe Choice Care
- Older person care
- Dementia care
- Physical disability support
- Younger adults care
- Covers approximately 10 miles
- Last CQC inspection: 19 June 2019
Read the full inspection report on the CQC website.
How Safe Choice Care compares in Dover
Measured against the 24 home care agencies registered in Dover.
- CQC rating
- Requires improvement. 13 of the 24 agencies (54%) are rated Good or Outstanding. Across Kent the figure is 42%.
- Latest report
- 14 September 2022. 8 of the 24 agencies have published a newer inspection report since.
- Registered
- May 2018. 15 of the 24 agencies registered more recently.
- Provider
- One service. Safe Choice Care Ltd runs this agency only.
Powered by Orrery Intelligence. Data: CQC register and Food Standards Agency ratings. Counts cover registered home care agencies in Dover.
The local picture: Dover
What the numbers say about home care in Dover, in Kent.
What home care costs
| Type of care | What it costs |
|---|---|
| Hourly care visits, Kent | £28.50 to £39.15 an hour (Middle half of prices from 7 agencies. Median £32.00.) |
| What Kent pays | £28.05 an hour (Average hourly rate, October 2026.) |
| Homecare Association minimum price | £34.42 an hour (2026 to 2027. The Association's estimate of the lowest price that covers the cost of delivering care. It is not a legal minimum.) |
| Live in care, England | £1,250 to £1,668 a week (Middle half of prices from 62 agencies. Median £1,455.) |
Published prices come from agencies that publish rates, so treat them as a guide. Ask the agency for its own price.
- People aged 75 and over: 15,300. Rising to 18,000 by 2035, up 18%
- People aged 85 and over: 3,800. Rising to 5,800 by 2035, up 53%
- Living with dementia, aged 65 and over (estimate): 2,000. Rising to 2,500 by 2035, up 27%
- Dementia diagnosis rate: 59%. The NHS ambition is 67%. Kent as a whole is 62%.
- Agencies in the borough, last 12 months: 2 opened, 2 closed. 19 registered today.
- Choice of agencies: 29 within 10 miles. In a typical neighbourhood. The nearest is under a mile away (0.6 miles).
Powered by Orrery Intelligence. Market model built 22 October 2026 (ONS 2022 based population projections, dementia estimates, CQC register), published home care rates, Homecare Association.
Good to know about Safe Choice Care
Facts from public registers, and what the agency has told us.
- Registered with CQC
- 7 May 2018, so 8 years.
- Run by
- Safe Choice Care Ltd, which runs this service only.
- Service type
- Personal care in people's own homes (domiciliary care).
- Where it covers
- Not yet confirmed by the agency. Check that your postcode is covered before you rely on it.
- Live in, overnight and 24 hour care
- Not yet confirmed. The agency can add these when it claims its profile.
Sources: CQC register and the agency's own entries. Anything marked not yet confirmed is shown as unknown rather than guessed.
Common questions about Safe Choice Care
Where is Safe Choice Care located?
Safe Choice Care is a home care agency based in Deal, Kent (CT14 7EE), providing care to people in their own homes within approximately 10 miles of the area.
What type of care does Safe Choice Care provide?
Safe Choice Care is registered to provide care in people’s own homes, with support that includes Older person care, Dementia care, Physical disability support, Younger adults care. The full list of services is shown on this page.
What is Safe Choice Care's CQC rating?
Safe Choice Care is registered with and inspected by the Care Quality Commission (CQC). Its most recent overall rating is Requires Improvement following its last inspection on 19 June 2019. You can read the full CQC report from the link on this page.
Does Safe Choice Care provide dementia care?
Yes. Safe Choice Care supports people living with dementia. We recommend contacting the agency directly to discuss your individual situation.
Questions families ask about Safe Choice Care
Can they support someone living with dementia at home?
Yes. Yes. Safe Choice Care is registered for dementia care in people's own homes.
Can they help with medication and nursing tasks?
Ask the home. Most home care agencies prompt or give medication but do not provide nursing tasks. Ask what their carers are trained to do.
Do they cover our area?
Yes. Safe Choice Care covers roughly 10 miles from Deal.
Will the council help pay?
Ask the home. The agency has not told us which funding it accepts. Most take both council funded and self funded clients; a direct payment from the council can be used to pay them.
Typical home care fees in the South East
Safe Choice Care has not published its fees yet. These are typical hourly rates for the South East, so you know roughly what to expect before you call.
- Home care (per hour): £29 to £35 per hour, typical range
Indicative figures for the South East, not a quote from Safe Choice Care. Actual fees depend on the room, the level of care and how it is funded.
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