Swallowtail Place
Swallowtail Place is a home care agency in Norwich, Norfolk (NR13 3FU). It holds a CQC rating of Inadequate.
About Swallowtail Place
We at Swallowtail Place are a home care agency based in Norwich, offering compassionate support to people in their own homes across Norfolk and the wider NR postcode area. Our focus is on delivering personalised home care that helps individuals maintain independence, dignity, and comfort in the place they know best. Operating from within the Norwich community, we bring care directly to the doorsteps of those we support. Being based locally means our team understands the rhythms of life in this part of the East of England, and we work closely with families, neighbours, and healthcare partners across the region to provide continuity and familiarity. Because our care is delivered in each person's own home, the environment is shaped by the resident themselves, whether that is a quiet bungalow, a busy family household, or a sheltered flat in the heart of the city. Our specialisms cover older person care, home care, and support for younger adults. In practice, this means we tailor every package of support to the individual in front of us. For older people, this may involve help with personal care, medication prompts, mobility support, companionship, and assistance with the everyday routines that keep life comfortable and enjoyable. For younger adults, our approach centres on enabling independence, supporting daily living skills, and helping people pursue the interests, relationships, and goals that matter to them. Home care, at its heart, is about flexibility, and we work with families to build a schedule of visits or ongoing support that fits around real lives rather than rigid timetables. We believe families deserve honesty about quality, and so we want to be transparent about our current position with the Care Quality Commission. Following the inspection dated 24 February 2026, our overall rating is Inadequate, with Safe, Effective, Responsive, and Well led each rated Inadequate, and Caring rated Requires Improvement. We recognise how difficult this may be to read for anyone considering care for a loved one, and we do not take these findings lightly. A rating of this nature signals that significant improvements are required, and we are committed to listening carefully to the concerns raised, working openly with the regulator, and taking meaningful action to strengthen every aspect of the support we provide. The Caring domain rating reflects that the human warmth of our team remains a foundation we are determined to build upon as we improve. If you are exploring home care options in Norwich for an older relative or a younger adult, we welcome open and honest conversations with families. We would be glad to speak with you about the steps we are taking, answer your questions directly, and help you make a fully informed decision about the care that is right for the person you love.
Care provided at Swallowtail Place
- Older person care
- Younger adults care
- Covers approximately 10 miles
- Last CQC inspection: 24 February 2026
Read the full inspection report on the CQC website.
What the inspectors found
A plain English summary of the Care Quality Commission inspection behind the current rating of Swallowtail Place. Report published 24 February 2026.
- Inspectors assessed the service between 11 November 2025 and 15 December 2025, with unannounced visits on 11 November 2025 and 19 November 2025.
- 44 people using the service at the time
- First assessment of the service
Safe
Inspectors found risks to people had not all been identified and reduced, and where risks were identified, their management was not good enough. A lack of immediate action after falls meant a person continually came to harm. Inspectors found medication errors. CQC found a breach of the legal regulation on safe care and treatment.
Effective
Care plans did not contain enough information for staff to provide care and support that was safe, consistent and effective. People raised concerns that agency staff did not know how to support people effectively.
Caring
People told inspectors that permanent staff met their needs and were kind and consistent. They raised concerns about agency staff. Sometimes there was a language barrier, which meant people did not receive the right care and made them feel vulnerable.
Responsive
Care plans did not show that people received person-centred care. People said they enjoyed the layout of their flats and organised activities with other tenants in the communal area.
Well-led
Inspectors found the provider did not have an effective quality assurance and governance system, which left people at risk of harm. Quality audits had been completed but did not show they were meaningful and effective. Medication audits had not found the medication errors. People said there had been no consistent manager in the last 12 months, and not everyone had met the new manager. CQC found a breach of the legal regulation on governance. The provider sent an action plan and put a team of experienced managers and directors in place to support urgent improvement.
What people told the inspectors
The feedback from people was not always positive. They said permanent staff were safe, kind and consistent, but raised concerns about agency staff and the lack of a consistent manager.
Since the last inspection
This is the earliest inspection report we hold for this service, so there is no earlier rating to compare with.
- 24 February 2026: Assessment under our new approach, rated Inadequate. This inspection gave the current rating.
Read the full report on the CQC website
Source: Care Quality Commission inspection report, summarised by CareAssura. Contains CQC data used under the Open Government Licence.
How Swallowtail Place compares in Broadland
Measured against the 30 home care agencies registered in Broadland.
- CQC rating
- Inadequate. 14 of the 30 agencies (47%) are rated Good or Outstanding. Across Norfolk the figure is 51%.
- Latest report
- 24 February 2026. The most recent report in the area. None of the other agencies has published a newer one.
- Registered
- November 2022. 11 of the 30 agencies registered more recently.
- Provider
- 18 services. Norse Care (Services) Limited runs 18 adult social care services.
Powered by Orrery Intelligence. Data: CQC register and Food Standards Agency ratings. Counts cover registered home care agencies in Broadland.
The local picture: Broadland
What the numbers say about home care in Broadland, in Norfolk.
What home care costs
| Type of care | What it costs |
|---|---|
| Hourly care visits, East of England | £26.00 to £34.30 an hour (Middle half of prices from 15 agencies. Median £31.88. Shown for East of England because too few Norfolk agencies publish a rate.) |
| What Norfolk pays | £26.50 an hour (Average hourly rate, October 2026.) |
| Homecare Association minimum price | £34.42 an hour (2026 to 2027. The Association's estimate of the lowest price that covers the cost of delivering care. It is not a legal minimum.) |
| Live in care, England | £1,250 to £1,668 a week (Middle half of prices from 62 agencies. Median £1,455.) |
Published prices come from agencies that publish rates, so treat them as a guide. Ask the agency for its own price.
- People aged 75 and over: 20,100. Rising to 23,000 by 2035, up 14%
- People aged 85 and over: 5,500. Rising to 8,200 by 2035, up 50%
- Living with dementia, aged 65 and over (estimate): 2,600. Rising to 3,200 by 2035, up 25%
- Dementia diagnosis rate: 78%. The NHS ambition is 67%. Norfolk as a whole is 66%.
- Agencies in the borough, last 12 months: 0 opened, 2 closed. 29 registered today.
- Choice of agencies: 78 within 10 miles. In a typical neighbourhood. The nearest is under a mile away (0.6 miles).
Powered by Orrery Intelligence. Market model built 22 October 2026 (ONS 2022 based population projections, dementia estimates, CQC register), published home care rates, Homecare Association.
Good to know about Swallowtail Place
Facts from public registers, and what the agency has told us.
- Registered with CQC
- 8 November 2022, so 3 years.
- Run by
- Norse Care (Services) Limited, which runs 18 adult social care services in England. 14 of the 18 that have a rating are rated Good or Outstanding.
- Service type
- Personal care in people's own homes (domiciliary care).
- Where it covers
- Not yet confirmed by the agency. Check that your postcode is covered before you rely on it.
- Live in, overnight and 24 hour care
- Not yet confirmed. The agency can add these when it claims its profile.
Sources: CQC register and the agency's own entries. Anything marked not yet confirmed is shown as unknown rather than guessed.
Common questions about Swallowtail Place
Where is Swallowtail Place located?
Swallowtail Place is a home care agency based in Norwich, Norfolk (NR13 3FU), providing care to people in their own homes within approximately 10 miles of the area.
What type of care does Swallowtail Place provide?
Swallowtail Place is registered to provide care in people’s own homes, with support that includes Older person care, Younger adults care. The full list of services is shown on this page.
What is Swallowtail Place's CQC rating?
Swallowtail Place is registered with and inspected by the Care Quality Commission (CQC). Its most recent overall rating is Inadequate following its last inspection on 24 February 2026. You can read the full CQC report from the link on this page.
Questions families ask about Swallowtail Place
Can they support someone living with dementia at home?
No. Swallowtail Place does not list dementia care on the CQC register. Choose an agency that does if dementia is part of the picture.
Can they help with medication and nursing tasks?
Ask the home. Most home care agencies prompt or give medication but do not provide nursing tasks. Ask what their carers are trained to do.
Do they cover our area?
Yes. Swallowtail Place covers roughly 10 miles from Norwich.
Will the council help pay?
Ask the home. The agency has not told us which funding it accepts. Most take both council funded and self funded clients; a direct payment from the council can be used to pay them.
Typical home care fees in the East
Swallowtail Place has not published its fees yet. These are typical hourly rates for the East, so you know roughly what to expect before you call.
- Home care (per hour): £28 to £33 per hour, typical range
Indicative figures for the East, not a quote from Swallowtail Place. Actual fees depend on the room, the level of care and how it is funded.
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